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Google Introduces AdSpeak
With the dominance of Google’s services, it’s no surprise that a new advertising tool is being launched later this month. With a monopoly in the online text ads industry and a succesful start in their campaign to rule print ads, Google have decided to pioneer adverts in a new media - speech. A product to tie together the virtual and real worlds. Soon, people won’t be having normal conversations but will be spouting marketing phrases randomly during speech. They will be AdSpeakers.
But exactly how do they plan to achieve this? Well, the concept is simple. They take the current business model utilised for their Adwords and mix it up a little. Businesses wanting to (literally) get their word out on the street will simply create an AdSpeak account and then bid for business using either of two methods:
- Bid by Keyword: Like AdWords, marketeers will add some keyphrases to their account with a maximum bid placed on each phrase.
- Bid by AdSpeaker: Bidders will search for particular AdSpeakers via genre, age, hobbies or simply by typing in phrases related to their campaign. This ensures the efforts are being concentrated on the desired demographic in the target market.
AdSpeakSense
There’s also the flip-side of the market. Average people wanting to increase their monthly income with little effort. Google need to fulfill their part of the bargain with AdSpeak and so, like AdSense, AdSpeakSense will launch. AdSpeakers will fill out a few details about themselves using a Web2.0 interface and will then receive a list of phrases that they must say that very month. Each use of a phrase will earn them some hard earned cash. We expect AdSpeaker’s daily dialogue to go something like this:
“How was work, Honey?”
“Oh, the usual. I filed some statements, researched laptop repairs and updated all my old spreadsheets. How was your day at home?”
“Find a day at home with eBay.“
The search and SEO industry will change dramatically after the launch. Black-hat SEO techniques involving people buying up small areas of land and using it just to yell out their AdSenseSpeak keywords is likely to be big business. The adult industry will also benefit from AdSpeakers spouting raunchy phrases during the act of lovemaking. The mobile sector will also see huge profits due to AdSpeakers calling their loved-ones for a chat whilst slipping in their highest-priced terms.
When asked how much profit Google are likely to see from their new venture, Thomas Babblewick (Editor of MoneyMoneyMoney Magazine) said “I think it’ll do well.”
But who will benefit most?
~ ENDS ~
Filed away under: google, search, web2.0
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